30 November, 2013

The so Subtle Advert

On Thursday 12 December, Club member Les Thomas presents his view of the world of advertising.

In making our movies we know how challenging it can be to edit a film down to a certain time span, often to make it the length required for a competition entry. How amazing then to watch an advert that tells a story in just thirty or sixty seconds.

We are bombarded by advertising every waking minute. It can be very irritating, but it can also be very persuasive, and often so subtle, that we are not aware that we are being influenced.

In a broad sweep of commercial advertising, and particularly in our homes via television, we will see how the genre has changed through the years in an attempt to persuade us to "buy the dream".

It is worth remembering that advertising is, of course, a crucial source of funding of the pursuit of creative talent. Indeed, some famous film directors started off directing TV commercials, such as Ridley Scott and Alan Parker.

Some lessons to be learned, that may perhaps be applied later in the year in Project Three, making a short promotional film about the Club itself.

Day: Thursday 12 December
Time: 8 pm – 10.00 pm
Location: St James' Church Hall,
Lulworth Road, Southport, PR8 2BQ.

1 comment:

Anonymous said...

Good to see you giving recognition to the skill involved in advertising. If things don't get sold, the economy grinds to a halt.